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From Silicon Wadi to Surat: How an Israeli Entrepreneur is Building a Global Craft Brand with Keevaa

on 17th September 2025
From Silicon Wadi to Surat: How an Israeli Entrepreneur is Building a Global Craft Brand with Keevaa

From Silicon Wadi to Surat: How an Israeli Entrepreneur is Building a Global Craft Brand with Keevaa

The sunset over the Mediterranean Sea paints the sky in hues of orange and purple, viewed from a minimalist loft in Tel Aviv. Inside, amidst clean lines and modern tech, Ben, a sharp entrepreneur in his late 20s, isn't coding the next big app. He's admiring the intricate stitching on a handmade leather satchel, sourced directly from an artisan in India. This is the new face of global commerce: a fusion of Israeli innovation and Indian tradition, seamlessly connected by Keevaa.

A former software developer from Israel's famed "Silicon Wadi," Ben saw a unique opportunity. He realized there was a growing market for authentic, high-quality, handcrafted goods that tell a story. He didn't just want to sell products; he wanted to build a brand with soul.

The Algorithm of Authenticity: Powered by Keevaa

Ben’s approach is methodical and modern, treating Keevaa as a vital part of his tech stack.

  1. A Tech-First Approach to Sourcing: Ben leverages Keevaa's platform to bypass traditional, inefficient supply chains. He uses the dashboard to discover verified Indian artisans, analyze product potential, and manage his entire sourcing pipeline digitally. For him, Keevaa is "Logistics as a Service" (LaaS)—a reliable, scalable solution.

  2. Curating for a Modern Market: From his base in Tel Aviv, a global hub for design and innovation, Ben curates a specific collection of Indian-made leather goods and block-printed home textiles. His brand appeals to a discerning local clientele in Israel and a growing international customer base that values quality and authenticity over mass production.

  3. From Artisan to Customer: A Seamless Journey: The logistical path from a craftsman's workshop in Rajasthan to a customer's apartment in Jerusalem is complex. Keevaa manages this entire journey—quality control, packaging, customs, and international shipping. This allows Ben to focus on what he does best: building a sleek e-commerce experience and marketing his brand.

  4. Beyond the Diaspora: Ben's success story is a powerful testament to the universal appeal of Indian craftsmanship. It demonstrates that with a platform like Keevaa, entrepreneurs from any cultural background can successfully build a business around high-quality Indian products, reaching new and untapped markets.

Ben's venture in Tel Aviv is a glimpse into the future of e-commerce—where technology doesn't replace tradition but empowers it. It's a story of how a brilliant idea, powered by a robust platform, can connect the heart of India's artisan culture with the innovative spirit of Israel.

Ready to power your unique business idea with a world-class supply chain? Discover the Keevaa advantage today!


Frequently Asked Questions (FAQ)

1. How does Keevaa ensure the quality of its products from Indian artisans? Our on-the-ground teams in India work directly with a network of verified artisans and manufacturers. Every product goes through a quality control check at our facility in Surat, Gujarat, before it is approved for export, ensuring that what your customer receives meets high standards of craftsmanship.

2. What are the typical shipping times and costs from India to Israel with Keevaa? Standard international shipping to Israel typically takes between 8-15 business days. We also offer expedited shipping options (4-8 days). Shipping costs are calculated at checkout based on the parcel's weight and dimensions, ensuring transparent and competitive pricing.

3. Does Keevaa offer an API for integration with custom e-commerce platforms? Currently, we do not offer a public API. However, we provide comprehensive product data (images, descriptions, prices) through our app and website, which can be easily downloaded and uploaded to your sales channel. Our platform is designed for ease of use without requiring technical integration.

4. Can I order product samples before listing items like leather goods or textiles on my store? Yes, we highly encourage it. You can place a small order for yourself to evaluate the quality, material, and craftsmanship of any product before committing to listing it. This helps you build confidence and write more authentic descriptions for your customers.

5. Do I need to be of Indian origin or have an Indian business to use Keevaa? Not at all. Keevaa is a global platform designed for entrepreneurs of all backgrounds, just like the story of "Ben" from Tel Aviv. As long as you have a registered business or are a registered individual seller in your country, you can use our platform to source and sell Indian products worldwide.

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