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Advance COD available – Pay 20% now, Rest 80% COD,
BUY BULK (50K MOQ)
Kanpur has historically been a major industrial hub in Uttar Pradesh, often called the 'Manchester of the East'. However, for fashion retailers in 2026, the game has changed. Traditional sourcing from local mandis in Kanpur often involves limited variety and higher costs due to multiple layers of middlemen.
Smart entrepreneurs in areas like Swaroop Nagar and Civil Lines are now bypassing these channels to source directly from manufacturers like Yadu Nandan Fashions (Keevaa Exporters) in Surat. This shift is driven by the demand for fresher designs in Wedding Collections, Silk Sarees, and Mens Ethnic Wear.
The following table illustrates the potential profit margin difference for a standard Bridal Lehenga when sourced differently:
| Cost Component | Buying from Kanpur Wholesaler | Buying Direct from Keevaa (Surat) |
|---|---|---|
| **Product Base Cost** | ₹5,500 | ₹3,800 |
| **Middleman Margin** | ₹1,000 | ₹0 |
| **Shipping/Transport** | ₹50 (Local) | ₹200 (From Surat) |
| **Total Cost to You** | ₹6,550 | ₹4,000 |
| **Retail Selling Price** | ₹8,500 | ₹8,500 |
| **Net Profit** | **₹1,950** | **₹4,500** |
For the upcoming wedding season in UP, three categories are dominating the order books:
1. Bridal Lehengas: Heavy embroidery with velvet textures is back in trend.
2. Banarasi Silk Sarees: A staple for Kanpur weddings, but now trending in pastel shades.
3. Mens Sherwanis: The groom's market is expanding, with retailers stocking matching couple sets.
Established in 1990, YNF understands the Indian retailer's mindset. We do not require you to visit Surat physically. Our digital cataloging allows you to select via photos or our website. We strictly do not offer video calling to maintain efficiency, but our high-resolution imagery ensures what you see is what you get.
Delivery typically takes between 3 to 7 days via standard courier partners like Delhivery or Xpressbees.
Yes. For domestic orders within India, you only need to pay a 20% advance to confirm the booking. The remaining 80% is payable as Cash on Delivery.
No. Keevaa Exporters has a No Minimum Order Quantity (MOQ) policy. You can buy single pieces at wholesale rates to test the market.
We have a strict quality check, but if an issue arises, you must provide an unboxing video within 24 hours of delivery to claim a return or exchange.
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